Before you start!
And we are off! Most people launch into marketing before making some very important decisions. Almost like going to the movies without any idea...
Market to Low Hanging Fruit First
We all seem to think new or more clients when we think about marketing a law firm, but we are so busy chasing our...
Every Law Firm Should Have Follow Up Calls
You know the good feeling we get when the car workshop calls you to see if your service with them went as planned? What...
Keep Googling Yourself and Your Firm
To start off, Googling yourself and your firm, may give you a very important heads up on some bad publicity that people are seeing...
Law Firm Blogs = Marketing Gold
If you are going to make a new year’s resolution about your law firm marketing in the next few weeks, I would suggest you...
Once you spin the wheel of marketing, make sure you keep it going
The magic to effective marketing, with not only law firms but any business, is to keep in contact with your prospects often enough to...
Starting a Facebook Page for Your Law Firm – Profile Setup
We continue from last weeks’ article - Starting a Facebook Page for Your Law Firm – Baby Steps – and now we continue the...
Educate your clients
Lawyers get twitchy when you tell them to give away information, but educating your clients or prospects is in no way doing a knowledge...
Facebook Engagement – Paid Boost
This last week we took a relatively good post reaching over 300 people with 8 engagements, we boosted that post for 24 hours with...
Law Firm keywords are not all created equal
We need to spend a little more time on understanding keywords to give our online marketing a better chance of succeeding. Not all keywords...
Permission to Market Your Law Firm
POPI is not yet in effect, but good privacy procedures when contacting your clients and prospects not only puts you on the right side...
The forgotten marketing gem
The age-old handwritten letter is an extremely powerful way of marketing your services. Something everyone knows how to do, has the equipment, but just...
