Opportunities in LawTech in Africa

Upgrading your Law Firm Image

Back in the day when pops managed a 20 partner, 100 paralegal law firm – to upgrade your image, you built a fancy new...
measurement of marketing is critical

Measuring Law Firm Marketing

Sort of like setting an exam paper for a school subject, first you find out what the goal is – 100% and say 300...
Marketing website tips for law firms

8 Marketing Website Tips for Law Firms

This is a topic we have spoken about in the past and I think is a very important aspect of your marketing efforts for...
Market to your existing clients first

Market to Low Hanging Fruit First

We all seem to think new or more clients when we think about marketing a law firm, but we are so busy chasing our...
Ghosting to improve your customer service

Ghosting to Improve Your Law Firm Service

Ghosting or Ghost Calling or Ghost Clients are all forms of checking on your service levels by contacting your firm as if a client,...
correct law firm billing to market your firm

Marketing by Billing

Immediately your hairs stand up thinking that my message is all about cutting fees to attract more clients – well this is not the...
Adwords for law firms

Google Adwords for Lawyers in Simple Steps

Everyone talks about getting instant referrals via the internet is quick and easy by using Google Adwords, but nobody really shows us the process...
Permission for your law firm to send newsletters

Permission to Market Your Law Firm

POPI is not yet in effect, but good privacy procedures when contacting your clients and prospects not only puts you on the right side...
video marketing for law firms

Use Video for Law Firm Marketing

Video to online awareness for websites or social media is like heat to a popcorn seed sitting in oil. It creates an explosion in...

Instant-On Marketing Ideas for Law Firms

I have given many free marketing tips for law firms, but just about every idea I have mentioned requires ongoing effort from the law...

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